Do you know who your customers are?
You may have many different types of customers, are they:
- Regulars
- Families
- Tourists
Ask yourself the following questions:
- Do you tend to attract a younger crowd?
- How often do they come in?
- When are your quiet and busy times?
- Why do they choose to come to your pub over the others down the road?
Talk to your customers and understand what they want. Leaving comment cards on the tables is a good way of collecting customer feedback, give them an incentive for completing them, such as a free glass of wine with their next meal.
The more you get to know and understand your customers, the more successful you will be in determining the right menu for attracting these customers and gaining repeat business from them in the future.
