In your pub it is very important that you dont have too much promotional clutter and what you do have is clear, focused and well presented. Here some simple guidelines to follow.
- Have seasonal promotions to retain interest from your customers.
- Keep seasonal promotions simple to understand so that your customers "get the message" quickly.
- Keep the style and colour scheme of your promotional activity the same to ensure that your pub doesnt look messy and cluttered.
- Dont cover your tables with promotional material - it will be annoying to your customers and they will therefore not pay attention to it.
- Make sure you display your seasonal material in prominent places where your customers will see it, for example at the bar whilst they are waiting for a drink or in the toilets whilst they are washing their hands.
- Be careful of blackboards - make sure they are written well and the handwriting is neat and tidy.
- Dont keep promotions running for too long or they will lose their impact.
- If a promotion doesnt work, dont run it again - keep a diary of what you have offered in your pub over the year and the extra revenue it has given you.
